1
Is your sponsor setting you up with free, easy-to-drive software so you can generate leads on autopilot?
Most sponsors hand you a login and a welcome email. Ask what tools you'll actually be using by week one.
MAKE YOUR NEXT MOVE YOUR BEST MOVE
Thinking About
Joining eXp?
Partner with someone who offers more.
eXp's model is powerful. Pair it with the industry's most advanced lead system, the very best technology, and you've got an unfair advantage.
Before You Make The Move
7 Questions to Ask Before Choosing Your eXp Sponsor
2
Can your sponsor give you free platforms to run social media ads for up to 98% less than your competition pays?
Picture paying 4–10 cents a click while other agents in your market pay $1–2. That gap is how you dominate your area.
3
Is your sponsor a full-time industry expert with a dedicated coaching and accountability team?
A part-time sponsor who's busy with their own listings won't pick up your call. Ask who's in the room and how often you'll meet.
4
Does your sponsor give you everything you need to quickly install a system that runs your business and generates leads while you sleep?
That means ads, CRM, and automated email and text follow-up, all set up for you rather than handed over as a DIY project.
5
Will your sponsor install a fully loaded CRM for you at no cost?
We set up a complete GoHighLevel account with automated follow-up sequences. The setup normally costs $997 join and $497 monthly but our agents get it free.
6
Will you own your leads, or keep renting them from the portals?
Every lead should flow into your own system and your own brand, and you shouldn't be splitting commission with a portal.
7
Will your sponsor show you real numbers before you decide?
Ask for a live campaign demo with actual cost-per-lead figures. If they can't show you real data, keep looking.
What’s the Ad Machine Difference?
Most agents invest hours every week trying to grow their profile organically.
Ad Machine agents fast-track the process.
Instead of spending years trying to build an audience by posting free content that very few people see, Ad Machine agents get immediate social media exposure and leads with paid advertising — at costs up to 98% lower than traditional social media advertising.
Why invest years of your life trying to build an audience when you can buy one for peanuts?
Ad Machine
Create and launch 50 social media ad combinations in minutes and save up to 98% on ad costs. Explode your brand in your local market with AI-powered ads that automatically optimise by sending your ad spend to the best-performing ads.
Listing Engine & Go High Level
Discover the power of GoHighLevel and our very own Listing Engine, with done-for-you lead capture and automated email and text follow-up, so you never miss an opportunity. Vibe code stunning landing pages and web apps in minutes with AI Studio.
Leads On Autopilot
Set up your business to generate leads on autopilot. Stop renting leads and sharing your hard-earned commission with the greedy real estate portals. Bring your cost per lead down under $5 and rapidly build your future business pipeline with qualified leads 24/7.
eXp Realty
eXp is real estate's fastest-growing, tech-focused platform that delivers stunning community support, unique additional income streams and liberating brand freedom! Keep more of what you make. Stop Building Someone Else's Brand. Start Building Your Own!
By Ray Wood
Why join the Ad Machine Team?
I see it every day.
Agents posting content on social media, hoping it turns into a client.
That worked ten years ago. Today the feed is crowded and the algorithm doesn't care how hard you tried.
But what if you could run ad campaigns costing up to 98% less than what your competitors are paying right now?
And what if that discount let you generate leads on autopilot — while they're still stuck posting and praying?
If you're thinking about a move to eXp, or just curious what else is out there, welcome to Ad Machine Team.
Your next move matters more than you think
Every agent wants the best partnership, the best tools, the best income trajectory. What you plug into today shapes your brand and your business for years to come.
Get it wrong, and it's costly — not just in dollars, but in time you don't get back.
Building your own brand has never mattered more. That's exactly what eXp delivers for its 80,000+ agents worldwide.
As Joe Wilson, accountability coach on our team, puts it: “Why invest your money and energy building someone else's brand when you could be building your own?”
We run ads that generate leads on autopilot — for peanuts
At Ad Machine, this is all we do.
While 99% of agents pour hours into content almost nobody sees, Ad Machine agents launch multiple ad combinations in minutes — and let the system find the winner.
Imagine paying 5–10 cents a click while your competition pays $1–2 or more.
Imagine paying $5 a lead while they're paying $30, $40, or more.
And imagine keeping 100% of your commission instead of splitting it with the big portals.
The upside compounds. Cheap, high-volume ads don't just fill your pipeline — they put your name and face in front of your market over and over, until you're the agent everyone in the area already recognizes.
See it before you decide anything
I'm inviting you to schedule a call with me. I'll walk you through a live lead campaign — real numbers, real cost-per-lead — so you can see exactly how we work, and how our coaching and support group is changing the game for the agents already in it.
Before you jump brands, jump on a call with us and look at your options with real data in front of you.
The old playbook is expensive and it's not coming back
Many of the platforms agents rely on today are dated, overpriced, and losing ground. New tech and AI-powered tools are rewriting how homes get sold — and what agents need to bring to the table to compete.
Think about the next one, five, ten years.
Will your current setup get you there?
What does your income actually look like under the eXp model?
What ongoing, passive, lifetime revenue can you start building from here?
The best way to join the agents of tomorrow is to start today.
The eXp model plus Ad Machine advantage
Everything eXp Offers — Plus A Done-For-You Lead System With Coaching & Support You Won't Get Anywhere Else
Please note: packages, features and inclusions will vary from country to country.
Ad Machine, Listing Engine/GoHighLevel and Industry-Best coaching are exclusive to this team.
- Revenue Share
- Build income from agents you sponsor
- 80/20 Commission
- $16K cap, then 100% commission
- Equity Opportunities
- Eligible agents can earn company equity
- 90,000+ Agents
- Global network and community
Every benefit above comes standard with eXp. What you won't find anywhere else is Ad Machine and Listing Engine — already helping our agents cut ad costs by up to 98% and turn leads into appointments on autopilot.
Meet the team
Meet the Ad Machine Team
Joe Wilson
“Getting leads is the easy part. Building a business that keeps the money — that's where we come in.”
Joe Wilson has spent twelve years in the trenches of real estate — a national coach, a proven operator, and an obsessive student of what actually moves the needle. He works with top producers, team leaders, coaches, and influencers who are done trading time for dollars and ready to build something that scales. That gives him a front-row view of what's driving revenue for agents across the country — and what's quietly draining it.
Joe is a freedom builder at heart. His coaching isn't about doing more — it's about doing less of the wrong things and more of what actually drives revenue: systems, execution, and time aligned with real ROI. He helps high performers stop operating like producers and start thinking like business owners — agents who control their lead flow instead of depending on it, who know exactly what a closing costs them, and who build income that outlasts their next commission check, and their last one.
What Joe brings to the table
- Direct coaching and strategy
- Conversion systems that turn lead flow into closings
- Your real numbers — cost per lead, cost per closing, true ROI on every dollar out the door
- Lead generation pillars you control instead of depend on
- The CEO shift — from producer to business owner
- Twelve years of national coaching across markets, teams, and price points
Joe's in the room because growth isn't an accident — and neither is financial freedom.
“He changed my mindset of how I conduct my business”
“Joe's been instrumental in changing how I run my business as a seven-time ICON agent at eXp. He's coached my team a number of times, and they beg for him to come back. Completely worth it — and most importantly, he's an amazing human who genuinely cares about the people he's in business with.”
Renee Ruth
7x ICON Agent, eXp Realty, Virginia
“I'm the CEO of a media company — not just a real estate agent.”
“This guy has literally changed my life — my time freedom, my geographical freedom, my money freedom — in a short amount of time. Joe helped me understand what actually matters in building a real estate business. Now I have a business that creates leads on autopilot, and I understand that proximity is power in this game.”
Spencer Southey
$40M+ Solo Agent, eXp Realty, Idaho USA
Ray Wood
“Everything just shifted. The agents leveraging automation, technology and systems are already leaving the rest behind.”
Ray Wood is a fourth-generation real estate professional, former top agency owner, bestselling author, podcaster, and tech entrepreneur. With real estate success running through his DNA, Ray has coached and mentored thousands of agents with a potent blend of proven tech, proven marketing strategy, and an advanced understanding of AI — including AdMachine, the platform he founded in 2020 — paired with the down-to-earth, traditional people skills that set great agents apart from the rest.
Ray's ability to spot and leverage future opportunities before the market catches on gives his clients a serious edge. He's coached thousands of agents to success by pairing the right systems with proven strategy, aimed squarely at specific, measurable goals. His love of systems has made him a co-founder across a number of real estate tech start-ups — always chasing the same question: what actually moves the needle for agents today.
What Ray brings to the table
- Fourth-generation real estate expertise, from the ground up
- Founder, AdMachine — AI-powered ad creation and optimisation for agents
- Bestselling author, Real Estate Leads on Autopilot
- Host, Top Agents Playbook podcast
- Thousands of agents coached and mentored on systems, tech, and strategy
- A track record of spotting where the industry is heading — early
Ray's in the room because the agents who control their tech, their systems, and their audience are the ones building the businesses that last.
“Getting at least 7x more click-throughs for the money invested.”
“This platform is amazing! I'm getting at least 7x more click-throughs for the money invested, and it's direct to my website, not some third-party landing page. My clients love it, and since we started leveraging AI and running paid ads for our new listings, the surge in comments and positive feedback has been phenomenal. AdMachine is the next generation in social media advertising and has increased my brand awareness immensely.”
Matt Morton
Morton + Co, Dunedin NZ
“Cost-per-click down to 4 cents. We've never seen results like this.”
“Huge traffic and incredible numbers from our first campaign. AdMachine has got our cost-per-click down to 4 cents, and our click-through rate has blown up to 17%. We've never seen results like this before.”
Brad Cole
Northside Realtors, Sydney
Mindy Price
“The software gets you leads. I help you turn them into a business.”
Mindy Price has been licensed in real estate since 2003 and now leads the Mindy Price Group at eXp Realty. She's a Top 1% eXp Attraction Builder and Chair of both the National and Washington State Agent Advisory Councils — a seat at the table that gives her an insider's view into what's actually working for agents across the country, not just theory.
Beyond her own production, Mindy is a coach and mentor at heart. She's the author of What Does Success Mean to You?, built around her philosophy of clarity, commitment, and consistency — and she's helped agents nationwide sharpen their skills, elevate their productivity, and turn leads into lasting careers. Her focus isn't just getting agents more business, it's helping them build a business that actually holds up: repeatable habits, a clear plan, and the confidence to stick with it when the market gets noisy.
Mindy's also a natural connector. Her networking instincts open doors and spark ideas for the agents she works with, and her natural ability to nurture and convert leads makes her a valuable coaching, support, and accountability asset to the AdMachine team.
What Mindy brings to the table
- Direct guidance and mentorship, one-on-one
- Real insight from her own campaigns — what worked, what didn't, and why
- Practical, real-world lessons on succeeding in real estate long-term
- A bi-monthly huddle to keep agents accountable and moving forward
- Insider insight from the National and Washington State Agent Advisory Councils
- Top 1% eXp Attraction Builder status, backed by results
Mindy's in the room because leads are only half the equation — what you do with them is the rest.
“Her mentorship gave me sharper skills and the confidence to keep raising the bar.”
Tim C.
“Diligent, extremely smart, and really has her fingers on the pulse of the market.”
N Thompson
The unfair advantage
Why partner with Ray Wood and the Ad Machine team
If you're moving to eXp, here's the good news: you'll also get 'mates rates' on real estate's most advanced leads-on-autopilot system — one you won't find anywhere else
Ad Machine is an AI-powered ad platform that builds and tests dozens of ad combinations at once, cutting social ad costs by up to 98% below industry benchmarks. Every lead flows straight into a fully-loaded CRM that automates your follow-up — the same system real estate's top earners run on.
Plus: a complimentary fully-optioned Go High Level CRM account — fully installed and customized with your own automated email and text follow-up sequences. Normally a $997 setup, yours free when you partner with Ray.
You own your leads. You're not renting them from the portals.
Ad Machine Team Exclusive
Proven Coaching. Real-World Strategies. Personal Support.
Get direct access to experienced coaches who can help you sharpen your skills, grow your brand and build a more profitable real estate business.
Ray Wood — Social Media Marketing & Brand Growth
Learn how to create ads people actually click on, customise your marketing approach and dominate your local market. Build your own brand, own your patch and create a lead-generation strategy designed around you.
Joe Wilson — The “ScriptMaster” & Accountability Coach
Know exactly what to say — and when to say it. Joe has a proven script for virtually every real estate situation. Combine that with game-changing accountability as Joe helps you map out your next 3, 6 and 12 months of business growth, income and lifestyle goals.
Mindy Price — Agent Attraction & eXp Growth
An experienced real estate professional, Top 1% agent attraction specialist and member of eXp’s National Council Advisory Board. Get mentored by an eXp insider who understands the model and knows how to help you expand your influence, grow your market footprint and take advantage of the opportunities eXp provides.
Common questions
Everything Agents Ask Before Making the Move
Real agents, real numbers
See it before you decide
Before you make the move, jump on a call and I'll show you a live demo of an actual leads-on-autopilot campaign — real numbers, real cost-per-lead.
“The AI Ad Machine has been a total game-changer for us. We just got $30,000 worth of ads for $900. We're exploding the marketing reach of our listings and our brand!”
Scott McElroy
Belle Property, Melbourne
“Huge traffic and incredible numbers from our first campaign. The AI Ad Machine has got our cost-per-click down to 4 cents and the click-thru-rate has blown up to 17%. We have never seen results like this before.”
Brad Cole
Northside Realtors, Sydney
“AI is fuelling our business success in so many ways. But the AI Ad Machine is #1. The platform is brilliant and team support is incredible.”
Peter Smyth
Smyth Real Estate, NSW
“We just sold our fourth property using the AI Ad Machine — and the results were nothing short of extraordinary. 21,500 clicks at just 4 cents per click, while the competition burns $1–$2 per click.”
Christian Bartley
Founder, Bellarine Property, Victoria
“We're dominating social media in our area and reaching way more potential clients than we ever could with REA and for a whole lot less!! The AI Ad Machine is a total game changer for us.”
Kyra Curtis
Harcourts Medowie, NSW
“In just one quarter, our new buyer registrations have more than tripled. Our ads are showing up everywhere on social media — and we're spending far less to get there.”
Craig Marshall
Marshall Homes, Toronto
“I create ads in minutes and quickly see results. I was recently at a listing presentation and showed the seller how the platform works and boom! They signed with me on the spot.”
Mike Cranstoum
One Agency, Dunedin NZ
“In the 14 years I have had my website up and running I don't recall it generating a single enquiry until now, and they're coming in every day!”
Lee Sutherland
Leading Realty, Queensland
“When we show sellers how many more buyers their property reaches, it changes the conversation instantly. AI-powered marketing has completely transformed how we win listings.”
Michael Garside
Harcourts Dapto, Albion Park, Shellharbour, NSW
“I'm getting at least 7x more click-throughs for the money invested, and it's direct to my website, not some third-party landing page. AI Ad Machine is the next generation in social media advertising.”
Matt Morton
Morton + Co, Dunedin NZ
“Wow! The Ad Machine System has been a total game changer for me. No more organic posting and hoping. My last campaign generated $7558.20 worth of Meta ads for just $229.28 generating tons of traffic and leads to my landing page. Just wish I'd discovered this sooner!”
Julie O'Callaghan
At Realty, Queensland
“The Ad Machine is a lead machine. Our last campaign generated 21 leads at just $6.65 per lead. These results run rings around any lead gen marketing we've ever done!”
Shelly Jo and Brent Chambers
Washington, USA
Ready to see what eXp + Ad Machine can do for your business?
One call. Live demo. Real numbers. No pressure.