Thinking About
Joining eXp?

Joe Wilson has spent twelve years in the trenches of real estate — a national coach, a proven operator, and an obsessive student of what actually moves the needle. He works with top producers, team leaders, coaches, and influencers who are done trading time for dollars and ready to build something that scales. That gives him a front-row view of what's driving revenue for agents across the country — and what's quietly draining it.

Joe is a freedom builder at heart. His coaching isn't about doing more — it's about doing less of the wrong things and more of what actually drives revenue: systems, execution, and time aligned with real ROI. He helps high performers stop operating like producers and start thinking like business owners — agents who control their lead flow instead of depending on it, who know exactly what a closing costs them, and who build income that outlasts their next commission check, and their last one.

Ray Wood is a fourth-generation real estate professional, former top agency owner, bestselling author, podcaster, and tech entrepreneur. With real estate success running through his DNA, Ray has coached and mentored thousands of agents with a potent blend of proven tech, proven marketing strategy, and an advanced understanding of AI — including AdMachine, the platform he founded in 2020 — paired with the down-to-earth, traditional people skills that set great agents apart from the rest.

Ray's ability to spot and leverage future opportunities before the market catches on gives his clients a serious edge. He's coached thousands of agents to success by pairing the right systems with proven strategy, aimed squarely at specific, measurable goals. His love of systems has made him a co-founder across a number of real estate tech start-ups — always chasing the same question: what actually moves the needle for agents today.

Mindy Price has been licensed in real estate since 2003 and now leads the Mindy Price Group at eXp Realty. She's a Top 1% eXp Attraction Builder and Chair of both the National and Washington State Agent Advisory Councils — a seat at the table that gives her an insider's view into what's actually working for agents across the country, not just theory.

Beyond her own production, Mindy is a coach and mentor at heart. She's the author of What Does Success Mean to You?, built around her philosophy of clarity, commitment, and consistency — and she's helped agents nationwide sharpen their skills, elevate their productivity, and turn leads into lasting careers. Her focus isn't just getting agents more business, it's helping them build a business that actually holds up: repeatable habits, a clear plan, and the confidence to stick with it when the market gets noisy.

Mindy's also a natural connector. Her networking instincts open doors and spark ideas for the agents she works with, and her natural ability to nurture and convert leads makes her a valuable coaching, support, and accountability asset to the AdMachine team.